ALI SALMAN
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Marketing & Growth Expert
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Ever wonder why some companies succeed in scaling while others fail?
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The companies that survive and thrive figure out what 20% of their marketing effort is leading to 80% of their results - and they use this information to spend more on the marketing that actually matters.

Over my 15 year career in Performance & Digital Marketing, I’ve helped companies grow by doing exactly this, first as a multi-disciplinary, digital marketing subject matter expert, and then through a variety of progressive marketing leadership positions.

I now help companies on a ‘fractional’ (or part-time) basis who need marketing leadership to help scale their businesses through Performance Marketing - which is the marketing that directly drives the revenue pipeline.

1. Fractional CMO

KPI-driven marketing leadership designed to measure, make scalable, fill and optimize the revenue pipeline through getting the right talent, direction and software in place. Offered in 90-day sprints. -Designed for companies that need to scale their marketing efforts but don’t want or need a full-time CMO just yet.

2. Performance Marketing Due Diligence

Audit and analysis of existing revenue pipeline to identify revenue predictability and also opportunities to make the revenue pipeline stronger. -Designed for Venture Capital and Private Equity groups that want to better understand the revenue potential of their investments (and for startups that want to be investment-ready).

3. Building Performance Marketing Teams

Sourcing, assessing, and hiring hard-to-find Performance Marketing / MarTech talent. -Designed for companies that need to fill a Performance Marketing / MarTech role(s), or need their entire Performance Marketing team planned and built out from scratch.
I have done projects with:

Remax
Samsung
Subway Restaurants
Pharmasave
Maxwell
Manpower
Renovationfind.com
Core Dental Group
Forzani Coaching Group
Coca Cola
Extreme Pita
Mucho Burrito
4 Pillars
Tradescraft.com
Pro Plumbing
Luxeport
TradesEdge
Government of Alberta
Smiles Dental Group
Prowse Chowne LLP
2storee
Mod-ified
And many more...

Consulting, Trainings, Workshops, Retreats & Speaking Engagements on:

Online & Digital Marketing


Digital Strategy
Blogging
Email Marketing
Podcasting
Search Engine Optimization
Voice Optimization
Google Analytics
Google Ads
Advanced Facebook & Instagram Advertising
Remarketing Campaigns
Data Science
Marketing Tools & Technology
Content Management Systems
​Website UX & UI

Modern PR


Modern PR
Storytelling
Media Relations
Influencer Relations
​Lifecycle Marketing & PR

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Social Media & Content


Social Media Strategy
Content Writing & Publishing
Scheduling & Automation
DIY Graphic Design
Platform Specific (Instagram, Facebook, LinkedIn, YouTube, Twitter)
Feature Specific (Stories, IGTV, Live Video)
Mobile Photography
Video Storytelling
Influencer Marketing
Social Media Analytics & Reporting
Promoted Content
Paid Advertising
Social ROI

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​Website by Rapid Boost Marketing | Growbase Inc
  • Home
  • Work Together
  • Marketing Lessons
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