Marketing & Growth Expert
Ever wonder why some companies succeed in scaling while others fail?
The companies that survive and thrive figure out what 20% of their marketing effort is leading to 80% of their results - and they use this information to spend more on the marketing that actually matters.
Over my 15 year career in Performance & Digital Marketing, I’ve helped companies grow by doing exactly this, first as a multi-disciplinary, digital marketing subject matter expert, and then through a variety of progressive marketing leadership positions.
I now help companies on a ‘fractional’ (or part-time) basis who need marketing leadership to help scale their businesses through Performance Marketing - which is the marketing that directly drives the revenue pipeline.
1. Fractional CMO
KPI-driven marketing leadership designed to measure, make scalable, fill and optimize the revenue pipeline through getting the right talent, direction and software in place. Offered in 90-day sprints. -Designed for companies that need to scale their marketing efforts but don’t want or need a full-time CMO just yet.
2. Performance Marketing Due Diligence
Audit and analysis of existing revenue pipeline to identify revenue predictability and also opportunities to make the revenue pipeline stronger. -Designed for Venture Capital and Private Equity groups that want to better understand the revenue potential of their investments (and for startups that want to be investment-ready).
3. Building Performance Marketing Teams
Sourcing, assessing, and hiring hard-to-find Performance Marketing / MarTech talent. -Designed for companies that need to fill a Performance Marketing / MarTech role(s), or need their entire Performance Marketing team planned and built out from scratch.
The companies that survive and thrive figure out what 20% of their marketing effort is leading to 80% of their results - and they use this information to spend more on the marketing that actually matters.
Over my 15 year career in Performance & Digital Marketing, I’ve helped companies grow by doing exactly this, first as a multi-disciplinary, digital marketing subject matter expert, and then through a variety of progressive marketing leadership positions.
I now help companies on a ‘fractional’ (or part-time) basis who need marketing leadership to help scale their businesses through Performance Marketing - which is the marketing that directly drives the revenue pipeline.
1. Fractional CMO
KPI-driven marketing leadership designed to measure, make scalable, fill and optimize the revenue pipeline through getting the right talent, direction and software in place. Offered in 90-day sprints. -Designed for companies that need to scale their marketing efforts but don’t want or need a full-time CMO just yet.
2. Performance Marketing Due Diligence
Audit and analysis of existing revenue pipeline to identify revenue predictability and also opportunities to make the revenue pipeline stronger. -Designed for Venture Capital and Private Equity groups that want to better understand the revenue potential of their investments (and for startups that want to be investment-ready).
3. Building Performance Marketing Teams
Sourcing, assessing, and hiring hard-to-find Performance Marketing / MarTech talent. -Designed for companies that need to fill a Performance Marketing / MarTech role(s), or need their entire Performance Marketing team planned and built out from scratch.
I have done projects with:
Remax
Samsung
Subway Restaurants
Pharmasave
Maxwell
Manpower
Renovationfind.com
Core Dental Group
Forzani Coaching Group
Coca Cola
Extreme Pita
Mucho Burrito
4 Pillars
Tradescraft.com
Pro Plumbing
Luxeport
TradesEdge
Government of Alberta
Smiles Dental Group
Prowse Chowne LLP
2storee
Mod-ified
And many more...
Remax
Samsung
Subway Restaurants
Pharmasave
Maxwell
Manpower
Renovationfind.com
Core Dental Group
Forzani Coaching Group
Coca Cola
Extreme Pita
Mucho Burrito
4 Pillars
Tradescraft.com
Pro Plumbing
Luxeport
TradesEdge
Government of Alberta
Smiles Dental Group
Prowse Chowne LLP
2storee
Mod-ified
And many more...